@theta_boutique_hotel. Naming and design of the corporate identity. The connection we attributed to the naming process is the indissoluble Greek character and the geographical location, the main characteristic of which is the sea view. Legible, easy to pronounce, easy to remember and a characteristic symbol of association with the brand, it completed all the elements of a successful brand name. The design perspective aimed to give a refined, fresh expression to the category of boutique hotels, without rejecting the classic value.