Teds

@teds_rethymno was created from a vision of combining sophistication with approachability. Drawing inspiration from the comforting presence of a teddy bear, we developed a brand identity that encapsulates both elegance and warmth. Our visual identity features a geometric teddy bear as the trademark, and a custom handwriten font for the brandname, skillfully balancing refined design with a friendly charm. For the brand’s visual applications, we crafted a design language incorporating symbols and text that reflect Teds’ core values. The main color palette of white and dark green enhances the brand’s elegance while maintaining a welcoming, amiable feel.