Kostakis brandname is a family business, a cheese factory located in Crete, Chania since 1975. Our goal was to give a new approach of their branding, a solid traditional taste with fresh and modern appearance. Red was the characteristic colour of the branding, so our strategy plan started with it. Working on a circle we kept all the necessary elements on the outline in order to give emphasis on the brand new logotype, the different product names and the birth location. Working with Kostakis family was really fun and left as mouthful!